Sep 30, 2009 12:54 PM, By Steve Fretzin
Almost every day there is a buzz in the media regarding social media and its effect on our pop culture. Weird names like Twitter, LinkedIn and Facebook continue to be shuffled in front of us and it’s sometimes hard to make heads or tails of it all.
As a non-techy type of guy, I can relate to the confusion. However, I have been an avid user of social media for the past year and it has dramatically altered my life and business for the better. For many newcomers, it’s important to take the first step and learn the basics in order to understand its relevance to you.
In order to effectively utilize social media, it is important to recognize what you want social media to do. Are you looking to increase sales, develop a cult following, or brand your product or service? If you can answer that question first, it will be much easier to begin and not waste valuable time using an ineffective social media forum.
There are literally hundreds of choices out there and it can be very confusing to know which way to go. Let’s start with the two best: LinkedIn and Twitter.
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