I was scared about French claims about web, according to new idea of taxation of…Google (or whatever search it could be). I wonder why, each time a company, a man, an idea make money, it’s unbelievable to see what kind of jealousy it draws, and in the same time, seeing lack of innovation running…but criticize, steale or law sues. It seems like everybody is jealous about his neighbour, ready to kill to spread on his wealth.
I can’t see any reason why old skills or traditional sectors, have to complain about web, that gives us so much freedom, reduced social fracture, gave access to information all over the world and so much more. Complains from creators, authors and editors, that always search to build walls to protect their business (with sometimes and local politics agreements…), while there is so much opportunities, when they only see threats…What a pity, a lack of imagination (remember lack of imagination was the FIRST reason why the 11th of september terrorism’s attack has been possible…imagination), when imagination can make all the walls disappear, send us back hope, ideas and innovation. Does business only consist to copy, be jealous or sue competitors? Is this the only level of motivation right now?
I can’t see why music, newspapers, books, all these traditional markets, complain about the web: they didn’t while they were referenced and googled so many times, rising their notoriety for free…They didn’t while that boosted some unknow artist like never, for free. They didn’t while their “pagerank” and fame indicator was green. But now they deny the one that put them at their level. Why? Because they lack imagination, the constant key able to think of future, tomorrow, and invent their future business. They want cash for free. But they don’t want freeness. They want service for free, but want to be payed for their notoriety…that costed nothing for them.
I like Chris Anderson’s point of view, not why he wrote a book, but because his vision lives with the market: he’s clever about what’s going on, and probably what could exist tomorrow. And many of companies don’t even try to understand how disruptive they can be in the future, because they are followers, and just hope to make a good M&A with their competitor.
My shout was really about, waking up, “let’s reinvent our ability to re-learn”, to think and give value to future, not in lazying so far, but doing the necessary efforts, to value customer service, and have an award from him. What can be more pure than, rise the level of purpose and satisfaction, creating a new field of business…
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