Traffic is a Must Read

I’m always heavily influenced by attempts to explain why it is we, humans, act the way and do the things we do. And, why are we so resistant to change even when we are presented with ideas that utilize the knowledge of our built in tendencies.

The recent reading of Traffic: Why We Drive the Way We Do was key to the launching of this site and energizing me. The research is primarily about large city and highway driving, however, a close reading is instructive for small cities like Traverse City and it is essential reading for anyone who gets behind a wheel. As author Tom Vanderbilt points out, ““You ask a group of people, ‘Who here is an above-average driver?’ and 100 percent of the people raise their hands.”

This is only one reason why you’re not the great driver you think you are. This book is full of 1000 other reasons. Vanderbilt also publishes a BLOG at How We Drive. I’ve been wanting to share this post from it the entire week. Dashboard Dining Gone Wrong

What transportation books have you read in 2009?

How good of driver are you?

[Via http://mywheelsareturning.com]